Your GTM foundation,
built once and built right.
You raised the round. You have customers. What you don’t have is a marketing function, and the founders in your position who hired a full-time head of marketing this early mostly regret it.
glowhouse is a fractional marketing practice for early-stage B2B SaaS. I work with founders between seed and Series B to build the things that have to exist before any campaign can work: positioning that holds up in a sales call, customer proof you can actually point to, and an outbound system that doesn’t depend on you personally sending every email.
The problem
Most early-stage marketing fails for a boring reason.
It isn’t the channel. It isn’t the budget. It’s that nobody wrote down who you sell to, what you say to them, or why they should believe you. So the first campaign goes out on top of guesses, it underperforms, and the conclusion is that marketing doesn’t work yet.
It works fine. It just needs a foundation. That’s the part I build.
What I Build
GTM foundations
-
001
ICP, positioning, messaging, and the sales narrative, written down and tested against real conversations instead of a whiteboard. When it’s done, everyone on your team says the same thing about what you do and who it’s for.
Customer marketing
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002
Case studies, testimonials, reference programs, and the proof assets your sales motion is quietly missing. You have happy customers. Right now nobody outside your company can tell.
Outbound systems
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003
The list, the sequence, the data stack, and the process, built so your team can run it without me. Apollo, FullEnrich, and HubSpot are the usual stack; if you’re already on something else, I’ll work with it.
How it works
Every engagement starts with Spark, a free 30-minute audit of where your GTM stands today. I’ll tell you what’s missing and what to fix first, whether or not you hire me.
From there, most founders move into a fixed 90-day build. The scope is agreed up front, the deliverables are documented, and when the build is done, you own it and your team runs it.
If you’d rather have me stay on and run the work week to week, there’s a retainer for that too.
Who this is for
Seed to Series B B2B SaaS. Roughly $1M to $15M raised, a team of 5 to 30, paying customers, and no proof assets yet.
Not the right fit
It’s probably not a fit if you’re pre-seed, if you sell to enterprise security buyers, or if you already have a marketing leader in the seat. I’ll tell you that on the audit call rather than take the engagement.
What it’s like to work with glowhouse, in their own words.
4.7
/5
trusted by CMOs and VPs of Marketing worldwide
CEO and Co-Founder at Science on Call
"Allie is a joy to work with. Her efficiency and way with words keeps us using her services."